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American Express sales collateralContracted with Federated Media to design a series of whitepapers and a collection of articles, case studies and product sheets to post on the American Express website. Developed the original design templates and created the artwork for each individual document. Time frame2011-2015RoleGraphic designerClient contacts
ResultsThe first whitepaper series was posted to the Amex Global Corporate Payments website in the summer of 2011, and it generated a lot of leads. This led to an unscheduled second round of whitepapers developed in the fall of 2011 and a third round in mid-2012. A new 16-document series of articles, case studies, tip sheets and product sheets was completed in the first quarter of 2013 and revised again in 2014 and 2015.
The last two rounds were managed by Michelle Rafter at WordCount Editorial Services. | 
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Other projectsSACSCOC annual report'Turning Point' book American Express sales collateral American Express team meeting American Express newsletter NPI Financial G2G Collection Coker Group Brand marks and identity Dermatology Associates of Atlanta Motor carrier industry Semester at Sea book Cheng Shin Tire Location photography Production work Photo retouching Wedding projects Grab bag |
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