Resume Contact


Cheng Shin Tire

Developed advertising and collateral materials for Cheng Shin entrance into U.S. automotive, motorcycle, bicycle and lawn and garden markets ( design and copy). Coined "Maxxis", which later became the new international name of the company.


Time frame

Early 1990s


Role

Graphic designer, art director


Client contacts

  • Marketing Manager
  • Product Manager
  • President, Cheng Shin Tire, USA

Vendors managed

  • Studio photographers
  • Freelance illustrators

Results

The Hot Pink/Hi-Glo 858-AA ad earned among the highest inquiries to-date at Modern Tire Dealer magazine.














Other projects

SACSCOC annual report
'Turning Point' book
American Express sales collateral
American Express team meeting
American Express newsletter
NPI Financial
G2G Collection
Coker Group
Brand marks and identity
Dermatology Associates of Atlanta
Motor carrier industry
Semester at Sea book
Cheng Shin Tire
Location photography
Production work
Photo retouching
Wedding projects
Grab bag












All works ©2019 RED DART, LLC. All rights reserved.
Do not reproduce without the expressed written consent of RED DART, LLC.