Cheng Shin TireDeveloped advertising and collateral materials for Cheng Shin entrance into U.S. automotive, motorcycle, bicycle and lawn and garden markets ( design and copy). Coined "Maxxis", which later became the new international name of the company.
Time frameEarly 1990s
RoleGraphic designer, art director
ResultsThe Hot Pink/Hi-Glo 858-AA ad earned among the highest inquiries to-date at Modern Tire Dealer magazine.
Other projectsSACSCOC annual report
'Turning Point' book
American Express sales collateral
American Express team meeting
American Express newsletter
Brand marks and identity
Dermatology Associates of Atlanta
Motor carrier industry
Semester at Sea book
Cheng Shin Tire
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